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The 340x extinction risk differential between ruminant meat and grains is exactly why companies like BYND exist, but the agrcultural lobby has done an incredible job framing meat reduction as a personal choice issue rather than a systemic biodiversity crisis. The offshore biodiversity loss data is brutal, basically rich countries are exporting extinction to the tropics through their meat consumption. That 30% plant-based protein target by 2050 feels conservative given the urgency, but I guess it's politically realistic. The water economics angle linking food systems to hydrological collapse is underappreciated, most people think climate when they should be thinking water scarcity first.

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