Where Old Materials Find New Purpose: Rethinking the Built Environment

Jun 21, 2025

This week, we turn to the built environment—a sector historically responsible for massive carbon emissions, yet increasingly home to some of the most innovative climate solutions. Our featured article, Breaking Down Silos: How Bergmeyer’s Design Collaborative Tackles Sustainability, spotlights a Boston-based firm that’s rethinking design from the ground up. By weaving environmental thinking into every stage of architecture, interiors, branding, and material choice, Bergmeyer proves that good design and climate action aren’t at odds—they’re mutually reinforcing.

This week’s Essential Reads take us from the deserts of the UAE to the floating docks of Rotterdam, from a London timber workshop to an Indian container home. In every case, designers are turning constraints—like heat, space, waste, or water—into catalysts for creativity.

In Research Corner, we explore how green innovation in manufacturing doesn’t emerge from siloed R&D, but from recombining relational and technical capabilities across suppliers, customers, and production. It’s a compelling reminder that transforming systems means transforming how we work together.

Let’s dive into this week’s stories of climate-forward design—where old materials find new purpose, architecture nurtures ecosystems, and regeneration is built into the blueprint.

Featured Article:

In this Forbes article, I examine how Bergmeyer, a Boston-based design collaborative, is reimagining sustainability in the built environment by dismantling disciplinary silos and embedding environmental thinking into every stage of design. Rather than treating sustainability as an add-on, Bergmeyer fuses architecture, interiors, branding, and material science into one co-creative process—yielding adaptive reuse projects that preserve embodied carbon, community identity, and client values.

Led by CEO Rachel Zsembery and CSR Director Peter Nobile, Bergmeyer has recently become a Certified B Corp and a Massachusetts benefit corporation, formalizing its long-standing commitment to balancing environmental impact with social responsibility. From renovating historic buildings like Boston’s RH retail space to electrifying campus dining centers at UMass Amherst, the firm prioritizes reuse, carbon-conscious material choices, and stakeholder-driven solutions—all tracked through tools like BIM and aligned with frameworks such as the AIA 2030 Commitment.

Bergmeyer’s model demonstrates how values-aligned firms can help clients turn ESG pledges into real-world, regenerative spaces—proving that climate action and good design are not only compatible, but mutually reinforcing.

Essential Reads:

Rooted in Resilience

Across the UAE and Middle East, architects are turning to centuries-old desert design to meet modern sustainability goals. Wind towers (barjeel), thick mudbrick walls, and shaded courtyards—once common in Gulf homes—are being revived and reimagined to reduce energy use in the face of rising temperatures.

Floating Forward

In Rotterdam’s Rijnhaven, the Floating Office is redefining what sustainability looks like—on water. Designed by Powerhouse Company for the Global Centre on Adaptation, this carbon-negative, energy-positive structure floats atop 15 concrete pontoons and is built almost entirely from modular timber. Powered by solar panels and cooled with river water, the three-story office merges circular design, biodiversity, and climate resilience into one elegant solution.

Built to Belong

In northwest London, New Wave London and Thomas-McBrien Architects expanded a two-storey industrial building into a sustainable timber pavilion—by building the entire extension on-site. Using their ground-floor workshop, the team created glulam beams, windows, and joinery by reusing every offcut and salvaging materials from previous projects. The result is a low-tech, low-waste workspace that increased floor area by 40% while cutting energy use by 25%.

Designing with Intention

In Melbourne’s Fitzroy, Crop salad bar redefines fast food through design rooted in circularity. Created by Olaver Architecture, the space features hemp board cabinetry, recycled bricks, reclaimed timber, and splashbacks made from construction waste—all reinforcing Crop’s commitment to regenerative agriculture and low-waste living.

Boxed In, Built Out

Architect Akash Dudhe of SAGI Architects champions adaptive reuse, mobility, and modularity among India’s building landscape—one shipping container at a time. Using insulated, repurposed containers, Dudhe crafts low-impact, high-function spaces suited to leased land, hot climates, and shifting needs. With each build, he proves scrap can be structure—and sustainability doesn’t have to sacrifice style.

Living Materials, Living Future

From algae bricks and oyster shell renders to fungi panels and straw-bale homes, Australia is testing the limits—and potential—of biomaterials in sustainable construction. Architects, designers, and researchers across the country are working with everything from seaweed-based breeze blocks to living walls that thrive on rain. Though barriers like cost, regulation, and scalability persist, these materials signal a shift toward a built environment that breathes, grows, and connects us back to nature.

Mediterranean Minimalism Meets Parisian Heritage

Mango has reopened its flagship store on Boulevard des Capucines, Paris—its first in the city—after a major sustainability-focused renovation. Circularity is built in: the store offers a clothing recycling box, RFID-enabled inventory tracking, and eco-conscious materials throughout. Part of Mango’s 4E Strategic Plan, this is one of six refurbishments and four new store openings planned in France for 2025.

Research Corner:

This Strategic Management Journal article reframes sustainable innovation as a product of orchestrated technical and relational capabilities rather than isolated efforts. Through comparative case analysis of U.S. motorhome manufacturers, the authors distinguish between component innovation (e.g., solar panels) and full product innovation (entirely new green models), showing how each relies on distinct capability combinations.

Supplier ties drive modular upgrades, while manufacturing strength and customer engagement enable deeper transformation. By mapping how firms recombine these assets in response to environmental pressures, the article advances a dynamic, capability-based view of green innovation strategy.

The regenerative business practices and sustainability innovations highlighted in this week's Regenerative Insights directly tackle the critical issues of corporate responsibility explored in my recent book explored in my recent book, The Profiteers: How Business Privatizes Profit and Socializes Cost.

Quick Takeaways:

Desert wisdom returns: Gulf architects revive passive cooling for low-energy living.
Timber floats: Rotterdam office pairs modular wood with solar and water cooling.
Waste to warmth: London studio builds with reclaimed timber and zero offcuts.
Circular eats: Melbourne salad bar uses hemp, brick waste, and reclaimed wood.
Scrap to shelter: Indian architect turns shipping containers into mobile eco-homes.
Living walls rise: Australia experiments with algae bricks, fungi panels, straw homes.
Retail revamp: Mango fuses fashion, circularity, and tech in Paris store relaunch.

Regenerative Insights